CEO Message
Mrs. Thapanee Techajareonvikul
Chief Executive Officer and President Berli Jucker Public Company Limited
As we move into 2024, Berli Jucker Public Company Limited (BJC) stands at the forefront of driving sustainable development across our diverse businesses. Our commitment to fostering resilience, inclusivity and innovation remains unwavering amid a rapidly evolving global landscape shaped by climate imperatives, economic uncertainty andtechnological disruption. At the core of our corporate philosophy is our vision of becoming “Your Trusted Partner for Sustainable Better Living.” Our sustainability approach aims to create long-term value for all stakeholders — from consumers and suppliers to employees and communities — while addressing urgent environmental and social challenges.
Environmental Leadership and Climate Action Across Industries
BJC’s integrated approach to sustainability spans across our operations, aligning with our ambitiousNet Zero by 2050 target. In support of this goal, we are also dedicated to establishing our targets within the Science Based Targets initiative (SBTi) framework, ensuring that our climate objectives are aligned with international standards and meaningfully support both global and national net zero goals. Throughout 2024, we expanded renewable energy projects, improved energy efficiency in our manufacturing facilities and scaled circular packaging solutions in partnership with local and global partners. These efforts reflect our dedication to adopting best
practices and collaborating with stakeholders to accelerate progress toward a low-carbon economy.
Global Recognition for Sustainability Leadership
Our achievements in sustainability continue to receive global acclaim. BJC has been ranked No.1 in the food and staples retailing industry on the Dow Jones Sustainability Indices (DJSI) for three consecutive years, reaffirming our industry leadership. Additionally, we have maintained our ‘AA’ rating by MSCI, positioning us among the top companies in the Asia region and we have been included in the FTSE4Good Emerging Market and FTSE4Good ASEAN 5 indices for four consecutive years. BJC has also demonstrated its commitment to inclusivity and gender equality. We are proud to be ranked 1st in Thailand and 11th globally for gender diversity by Equileap, reflecting our leadership in fostering diversity and empowering our workforce.
Resilient Supply Chains and Technological Advancements
As a leader in multiple industries, BJC has strengthened its responsible sourcing strategies to ensure that our supply chain remains resilient and aligned with best-in-class ESG standards. We continue to prioritize local partnerships to reduce emissions and support regional economic growth while leveraging data-driven innovations to enhance operational efficiency. In an era of rising cybersecurity risks, we have also invested in technologies to protect our digital infrastructure and ensure the privacy of customer and stakeholder data.
Empowering People and Communities
Central to BJC’s mission is our people-centric approach. Our Diversity, Equity and Inclusion (DEI) framework ensures that our workplaces are inclusive and supportive for all, with expanded employee development programs to build future-ready skills. Concurrently, our community engagement efforts, such as healthcare and education initiatives, continue to uplift underserved communities and foster local economic resilience. These initiatives reflect our belief that long-term success is built on mutual prosperity and shared value creation.
Moving Forward Together
Our achievements demonstrate our leadership in sustainability. However, our journey is far from over. I extend my heartfelt gratitude to our employees, customers, business partners and stakeholders for their continued collaboration and trust. In today’s fast-moving world, gradual improvements may not be sufficient to address certain critical challenges and areas that demand swift adaptation. Recognizing this, we have established the “Transformation Team” — a dedicated group focused on driving comprehensive and impactful changes. This team plays a pivotal role in reimagining processes, embracing innovation and implementing forward-thinking solutions to ensure that BJC stays ahead of the curve, outpaces competition and fosters sustainable growth. Together, we will forge ahead, shaping a future of prosperity and inclusivity for all.
Mr. Aswin Techajareonvikul
Chief Executive Officer and President of Big C Supercenter Public Company Limited
The year 2024 presents new opportunities for Big C as we advance our mission to provide accessible, high-quality retail experiences while embedding sustainability at the core of our business. As a key player in the retail sector, we are dedicated to ensuring that our growth strategy aligns with our commitment to environmental responsibility, community well-being and stakeholder value.
Sustainable Retail Operations and Innovation
Big C has enhanced its focus on operational efficiency and environmental impact reduction. Our stores have adopted energy-saving solutions, such as solar panel installations and smart cooling systems, contributing to our group-wide Net Zero by 2050 goal. We have also committed to setting targets through the Science Based Targets initiative (SBTi) framework, ensuring that our climate goals align withinternational standards and significantly contributeto global and national net zero aspirations. In addition to minimizing our environmental footprint, such as reducing greenhouse gas emissions through solar rooftop projects and reusing water, we have bolstered our efforts to strengthen local communities by supporting farmers through sustainable knowledge-sharing practices and direct procurement. Big C works closely with local producers, equipping them with the tools and knowledge needed to adopt sustainable farming techniques while securing fair trade opportunities through direct purchase agreements. These initiatives not only improve livelihoods but also enhance the resilience and sustainability of agricultural value chains. To further our commitment, we continue to innovate by offering sustainable private-label brands and fostering partnerships with local producers, thereby strengthening local economies and providing ecofriendly options to our customers.
Elevating Customer Experience and Digital Transformation
In response to changing consumer needs, we are expanding our omnichannel capabilities to deliver a seamless shopping experience across online and offline platforms. Our loyalty
programs and targeted promotions have been enhanced through AI and data analytics, personalizing customer engagement and fostering long-term loyalty. Recognizing the critical importance of data security, we have implemented stringent cybersecurity measures to safeguard customer information, particularly during peak retail seasons and digital campaigns.
A Future Built on Trust and Collaboration
As we move forward, Big C remains steadfast in our mission to be the leading retail destination of choice, where customers can shop sustainably and affordably. Our journey is driven by a shared commitment to long-term value creation and a belief in the power of collaboration. I extend my sincere appreciation to our customers, employees, partners and communities for their ongoing support. Together, we will continue building a positive legacy that extends far beyond our stores.