CEO Message

Mrs. Thapanee Techajareonvikul

Chief Executive Officer and President Berli Jucker Public Company Limited 

2022, represents a remarkable year for Berli Jucker Public Company Limited (hereafter “BJC”), as we continue to operate the recovering global economy, after the disruptions caused by the Coronavirus Pandemic (COVID-19) over the past two years, gradually returning our operations to normal. However, 2022 came with its own challenges, presenting BJC with a whole new set of new risks and opportunities to navigate, from the extensive impacts of the Russian-Ukraine war, sending lasting effect across the supply chain, impacting the availability and accessibility of critical raw material ingredients such as wheat, used in the production of basic commodities, increasing energy price, electricity and palm oil, to the continued rapid development of new technologies, which has dramatically shifted customer/consumer’s behaviors, all of which, related and contributes to the global issue of climate change, solidifying its position as a top priority for BJC. To remediate these new global challenges across the value chain, BJC retains our pledge to elevate the quality of life for all customers/consumers and attain the most positive outcome for all relevant stakeholders. This includes continued integration, identification, development, and implementation of sustainability, in compliance with the “B.J.C.” corporate wide sustainability approach, taking into consideration Environment, Social and Governance (ESG), including human rights in all decision-making, allowing BJC to successfully adapt to all risks and opportunities.

These efforts have been integrated into BJC’s pledge to go ‘Above and Beyond’ the expectations of all relevant stakeholders in all aspects of operations. Conducted through the updated corporate-wide vision, mission & strategic direction 2022-2026, which include commitment to serve customers’ personal needs based on customer-centric and data-driven culture, to deliver quality goods and services through innovative solutions, and to strive for sustainable prosperity to all stakeholders. These missions have been integrated into the five core supply chains, resulted in the continued development and implementation of sustainability related projects and initiatives, contributing towards BJC’s vision to be your trusted partner for a sustainable better living. Over the past year, BJC continued to implement and achieve diverse sustainability related milestones, including the establishment of the corporate commitment to be Net Zero by the year 2050, achieved through the 1 + 5 Strategy (1 build, 5 reduce), which aims to increase the number of trees planted, reduce the emissions of scope 1&2 emissions, reduce the use of non-renewable energy, reduce water consumption, reduce the generation of food waste and reduce the use of packaging (weight) by the year 2050. This commitment was publicly announced at the Sustainability Expo 2022 (SX2022), where BJC participated with our own booth under the theme “Highway to Net Zero” to promote our sustainability commitment over the next 10 years.

Internally, BJC sustainability continues to be actively integrated throughout all operation. BJC established the ‘Rooftop Organic Farm’, utilizing food loss and waste as soil supplement to promote a circular urban farm approach. Furthermore, human resource management remains to be a prioritize for BJC, striving to safeguard and promote equality, safety and diversity. This was promoted through the ‘DiverCity: A Space for everyone’ event, a day in which BJC shares knowledge about diversities, with an emphasis on gender diversity to celebrate pride month. Finally, BJC continues our endeavor to support all SMEs, through a belief that grassroot SMEs are a key driving force which enable sustainable development for the nation. To support this, BJC initiated ‘Donjai’ in which BJC assists local SMEs nationwide to develop their business capabilities, resulting in an enhanced store format and income for the SMEs. Consequent to the changes of the GRI Standard 2021, BJC reassessed our annual materiality topics, based on the new changes and confirmed that our sustainability prioritization is in line with those of our stakeholders, prioritizing supply chain management, product safety & quality, data & cybersecurity privacy protection, technology, innovation & R&D, climate strategy, energy management, sustainable packaging, employee management, community development and human rights, diversity and inclusion. In 2022, our sustainability endeavor was recognized by both domestic and international accredited sustainability standards, and BJC is honor to be listed in the Thailand Sustainability Investment (THSI) by the Stock Exchange of Thailand (SET) for the third consecutive year, in addition to receiving the Rising Star Sustainability Awards, remains a constituent on both FTSE4Good Emerging Index and FTSE4Good ASEAN 5 Index for second consecutive year, AMCHAM Corporate Social Responsibility Excellence Recognition Awards 2022, adjusted ranking to ‘A’ from a ‘BBB’ ranking in the Retail – Food & staple Industry by the Morgan Stanley Capital International (MSCI), and the Dow jones Sustainability Index as a yearbook member for the third consecutive year, with the world highest score in the Food & staples Retailing Sector, placing BJC in the Top 1% (Gold Class) of the industry. I am grateful for the continued efforts and support from all our valued stakeholders throughout the value chain, from our employees, to the various business partners, which allowed BJC to be able to achieve these great results and be your trusted partner for a sustainable better living.